We were asked to increase penetration levels of Gatorade in the GCC through a shopper toolkit that would help Uplifting awareness levels, communicate functional benefits of Gatorade, and hence uplift sales.
The brand was officially launched in the market in Jan of 2020 right before the pandemic and it did not not get any opportunities to build its awareness until now.
This is the promo package I designed for the campaign. It has a sporty look & vibrant colors that makes it attractive in-store. I matched the colors per flavor
